LAUREN SIU
Hi there! I'm Lauren.
I'm a multidisciplinary and bilingual team player who is goal-oriented and holds a balanced approach to problem solving. I have proven success delivering clear and compelling messaging leading to rapid revenue generation, designing branded materials, and working cross-functionally to achieve organizational alignment.
I find joy in projects where I can use my deep sense of empathy to inform creative and data-driven strategy.
Hobbies & interests include: practicing yoga, attending live concerts, reading newsletters (The Morning Brew & Scott Galloway's No Mercy/No Malice are a few of my favorites), and hiking along the Pacific Coast.
ABOUT ME
I was born and raised in San Francisco, California, where I went to a French international school and took classes in both French and English. I later pursued Mandarin as a third language.
Having grown up in this environment, I love learning about new cultures and trying new things - constantly challenging myself to take on new experiences whether it be through travel, cuisine, or physical activities.
PROJECTS
Portfolio of Work
MEDIA RELATIONS PLAN
Meetup for Dates
Four classmates and I created a fictional campaign for the platform Meetup. Although Meetup is a pre-existing website connecting individuals through events, we ideated a segment of the app called Meetup for Dates. This segment matches potential love-interests based on interests and locations.
Our media plan shows how we use media relations and exposure to increase awareness, consideration, trial, etc., and maintain a steady stream of media coverage throughout the entire first year of the new service/app.
HINT WATER AD
Don't be clueless. Get a hint®.
Beyond working in Finance at Hint Water, I also collaborated with Marketing, pitching the concept for their fourth most-watched video ad. This video accumulated +508K views on their Facebook page. My recommended slogan,“Don’t be clueless. Get a hint,” was then used in a campaign to reach their target audience and drive revenue.
The idea behind the video is that many people are unaware of the contents of "healthy" drinks they're consuming. Through accurate and alarming visualizations, we're able to shed light on why people may want to think twice before reaching for their usual drink - and instead, take a hint.
CREATIVE WRITING
Eating Culture in Mainland China vs. United States
While studying abroad in Hong Kong, I was able to travel to both Beijing and Xi'an in Mainland China. Although there are a multitude of differences between the United States and Mainland China, as a self-proclaimed foodie, I took notice to the eating cultures exhibited.
This journal entry examines the differences in eating habits between Mainland China and the U.S. and delves deeper - looking at the effects of Confucianism and reflecting on the disparate societal expectations and how they tie into their respective eating cultures.
SKILLS
I've had a variety of work experiences ranging from Growth Operations at WeWork to Financial Planning & Analysis at Hint Inc. Through these positions, I've developed a well-rounded skill-set as well as a comprehensive understanding on the operations within disparate corporate settings.
I'm looking for a role that will challenge me from all angles, enabling me to merge my data-centric mentality with my creative mindset.
BALANCED PROBLEM SOLVING
Research & Analytics
I approach problems holistically, incorporating both qualitative and quantitive data and soliciting different points of views to come up with the optimal solution.
CERTIFICATIONS & COURSES
Always learning
Content Marketing Certified (HubSpot Academy)
Certfified: May 2020 - Valid until: June 2022
Youtube Channel Growth Certification
Certified: March 2020 - Valid until: September 2021
YouTube Music Certification
Certified: March 2020 - Valid until: September 2021
Trailhead by Salesforce
Courses: Drucker School - Customer & Market Strategy, Customer Journey Basics, Marketing Content Creation, Storytelling & Communication (working towards Mountaineer status!)
REFERENCES
Lara Perlstein, Teal
Email: Lara.perlstein@tealhq.com
